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1 Crucial Concept for Starting a Copywriting Business

Updated: Dec 26, 2020

I’m on a journey to set up a new business as a copywriter.

What I’ve realised is that I enjoy writing and I am also beginning to enjoy making mistakes, getting over them and moving on. I know that sounds unusual.

Case in point. I made a decision to create a logo for my business and then took absolutely ages to find a designer. When I did, I was ecstatic, literally over the moon. Clearly I’m not a millennial, otherwise finding the right designer would have been a doddle; done and dusted within 24 hours. However, it took me a little bit longer and bearing in mind that I work to high standards, I wanted to make sure that I had the right person for the job.

After a while it turned out that I had to look for someone else to complete the project (sigh)!! I was back to square one or so I thought.

I made a decision, paused and took time to reflect, before reacting. I used one of the skills that I had learned from my training as a facilitator of the 7 Habits of Highly Effective People program. Hurray! I actually chose to ‘be proactive’ instead of losing it, and then I pressed the reset button. Here is what I learned.


Begin With the End in Mind

“ It’s incredibly easy to work harder and harder at climbing the ladder of success, only to discover that it’s leaning against the wrong wall. ”

Stephen Covey

That’s what my experience showed me. I had to go back to my original vision, have a look at where I want to go and how I plan to get there. I had to begin, (again), with the end in mind. This is a habit of personal vision. I realised that I had lost my way a little and when I reset, went back to examine my vision, my ‘why’ and it all began to make sense again.

So with my bold reset, another door opened, I found a great designer who’s patient, with great experience and I’m ready to move on to the next step.

Patricia Mezu is a content writer, presently specialising in academic writing, educational websites, research, and remembrance stories.


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