top of page

3 Tips For a Catchy Headline

Updated: Dec 26, 2020

My head is going round in circles with lots of useful information about how to run a successful writing business. I’ve decided to write some tips for anyone out there who, like me, is deconstructing the process.

Details matter to me. I believe that an essential part of any new start-up, is research and development. I’ve definitely had prior experience as a writer. However, Content With Words is taking me deeper, hence the topic for today, linked to headlines and titles.

I will get straight to the three salient points that you may consider when deciding upon a title for your article, blogpost, case study, white paper; whatever it is that you are writing!

1. Keywords - They are pivotal, important and definitely matter. If you are anything like me and you aren’t sure about what a keyword is, first of all please know that I understand you. Secondly, here’s a short note courtesy of the Copyblogger as to why keywords are essential- any search engines (such as Google or Bing), reflect what’s important to people i.e. what matters. This is done through the use of keywords.

Search engines use ‘search-optimised‘ data, this necessarily includes search-optimised titles. Therefore, when choosing a title or headline its advisable to conduct search engine keyword research. Don’t worry, Google has a site for this. Simply understand that keywords are part of the ‘language’ that our niche audience speaks and understands.

2. Learning How to write enaging, catchy and attention-grabbing headlines is entirely possible. As I navigate the world of copywriting it’s amazing and freeing to know that I can learn the skills of the trade. I’m able to tweak and enhance my existing skills as a writer, lawyer and educator.

3. List Content works! Here are a few examples:

- ‘25 Clever Content Marketing Tips’

- ‘10 Ways to Pay off $20,000 of Student Loans’

- ’How to Build a Shopify Account in 5 Easy-to-Replicate Steps‘

Alright, it’s back to the drawing board for me. Such fun!

Patricia Mezu is the founder Content With Words, writing strategic professional stories.

18 views0 comments


Commenting has been turned off.
Post: Blog2_Post
bottom of page