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What is 'Content' (in Writing)?

I have read lots and lots about content and copywriting in the last few months. Today I decided to ask myself a question - what is 'content' within the world of writers?

At this stage in my career, profession, work journey; call it what you must, I am interested in doing what I like. That which brings me joy and allows for purpose. I want to see the result of my work reflected in the happy smiles of my clients. That may sound rather twee, but that’s my mission - to have satisfied clients who smile on receipt of the work from my service line.

My Simple and Experiential Definition of Content.

This is purely my definition based on a number of books, articles and blogs that I’ve read, as well as the many podcasts that I have listened to.

Content is:
  • Words

  • Stories

  • Documents

  • Written type

  • Copy

  • Various points of view

  • More story

  • Beautifully assembled words

  • Strategically chosen words (aka SEO)

  • Poetry

  • Rhymes

  • Questions and answers

  • Something that I read and enjoy and makes a difference to my everyday existence

  • Written word

  • More Story

The Authentic Definition of Content (in writing)

I do realise that my zany definition is not sufficient for the legalists out there. Here is the dictionary definition of content:

  • In publishing, art, and communication, content is the information and experiences that are directed toward an end-user or audience.

  • Content is "something that is to be expressed through some medium, as speech, writing or any of various arts”.

  • The articles or parts contained in a magazine or book

  • The ideas that are contained in a speech, piece of writing or a film

I must say, that a combination of my definition and the dictionary definition, works well. That’s the reason why I crafted the name of my company. There’s actually a play on the word ‘content’ as I’m sure you may have noticed.

I wrote this brief article mainly because I’m speaking to an audience of newbies; new to the copywriting business.For more information I helpfully suggest visiting the Content Marketing Institute. 

For journaling and/or documenting all your content, I recommend visiting this site (EC affiliate conditions may apply at no cost to any of our readers).

To a great day!

#usefulecontent #helpfulcopy #copywritingtips #copywriters #wearecontentwithwords #powerfulcontent #Ladystartups

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